Datejust 1603

From the 1960's to the 1970's, the 4-digit 16XX series was produced. This Datejust 1603 was produced in 1975 and has been finished with an engine turned bezel. Throughout the years, Rolex has created numerous different bezels. Some of them are no longer in production, and have become completely unavailable. The engine turned bezel is one of them. "Engine turning" is a method of creating decoratively patterned grooves in metal. Its limited availability, timeless elegance and interesting craftsmanship are what makes this watch a personal favourite for us!

Rolex Datejust

In the year 1945 the first Datejust was introduced in honour of the 40-year existence of Rolex, under the reference 4467. This was the first self-winding watch with a watertight case that also indicated the date. It even automatically transitioned the date after midnight. The Datejust was equipped with a serrated bezel and the famous Jubilee bracelet, especially designed for the Datejust. The date was placed on the 3-hour mark. Ten years later, in 1955, the date-window was given a "cyclops lens", which magnifies the date up to two and a half times.

Rolex's most iconic models were produced to function as "tool watches". The Datejust, however, did not have a specific purpose. This model was supposed to be a classic, reliable, everyday watch, suitable for any occasion in day-to-day life.